At Screen Business we pride ourselves in both our technical and creative expertise. Using these skills to the maximum allows us to build very special one-off websites and internet systems that differentiate our clients from their competitors.
One advantage of having a custom or bespoke web site is that it takes you above the realm of "sameness". Templated websites are very useful for start-up business wanting to have a web presence, but it is important to step that up as soon as resources allow. Your website is not just an abstract entity that lets people know your address; it is perceived as a wholly integrated part of your complete business strategy. If you choose a template, then you are telling the world that you have nothing special to offer clients - no differentiator. When looking for a service on the internet, a potential client wants to see something special and outstanding, they want to find someone special to make them feel special.
If you are happy choosing a pool of 50 pre-set designs (all of which you know have been used by other businesses except for the logo and background colour), then you must accept that you do not stand much chance of competing at a higher level. Furthermore, a templated site can be very restrictive for adding new features and content, and growing as your business requirements evolve. Flexibility is essential in order to ensure the website is adaptable for your future strategies, and only a truly bespoke solution can offer this.
Once you have chosen to go down the route of a fully tailored custom site, you will see a whole new world opened up that allows you to do more than you thought possible, such as integrating with your back office system, communicating directly with prospects and clients, delivering client-specific personalised pages, providing interactive sales and research tools, demographic profiling, and much more - all of this in one place: your business on a computer screen.
Click Here to learn more about how we focus on branding and design to make you stand out at a glance.