Screen Business has world class expertise in helping companies acquire customers through the Internet, through Inbound Links, Pay Per Click, Affiliate campaigns and Search Engine Optimisation by making sure that your site performs well in search engines such as Google, Yahoo! and MSN. Beyond this, we can help with setting up weblogs (aka blogs or blogging) and other techniques to increase the number of high quality visitors to your site.
Inbound Links
Good quality bona-fide links to your website are indispensible - not only when undertaking an online marketing strategy, but also for actually getting noticed by some search engines in the first place. Google uses this as a major factor in judging the importance of your site. A simple link from one of the ubiquitous and questionable "automated directory sites" is not enough - in fact these can be detrimental. You require genuine links from other sites in order to make the difference, and we understand how inbound links work, plus how to achieve these from the outset.
There are a few essential steps that must be put in place when producing a new website in order to kick this off. Once in place, along with the Search Engine arming as described below, your site will get off on the right footing and grow in strength to generate top quality traffic. Further targeted strategies can then be developed to improve this even more.
Pay Per Click and Affiliate Campaigns
For clients wishing to promote their products and services beyond the realm of search engine results, paid online advertising is often the answer. Currently, the most efficient method is widely accepted to be generating visitors to your website by paying for each time someone clicks on your advertisement.
Overture/Yahoo! and Google's very own Adwords are recognised as the main players in the Pay Per Click market. Our experience over the past 7 years enables us to know which ones work best for which markets. We can advise you on everything from traffic estimations, budget requirements, advertisement wording and placement to provide an affordable campaign with excellent return on investment. Furthermore, all results can be tracked through a comprehensive reporting system that gives breakdowns at key word levelas well as campaign level. We work mainly with Commission Junction and TradeDoubler for Affiliate Marketing, but others work well for niche industries. .
We continually monitor and manage the syntax in the campaigns. For example the search phrase “Life Insurance” is very competitive, and as such we might prefer to focus on more specific phrases such as “mortgage protection insurance” or “redundancy cover”, as they commend a lower cost per click, yet the prospects are looking for a similar service. We monitor which keywords are working well and ensure the continued improvement throughout the programme.
Search Engine Arming
Search engines account for over 80% of all Internet traffic. Google's technology alone generates over 55% of search results. Our philosophy is very simple: it's all about indexability, Relevance, popularity and measurement.
Indexability means optimising the structure of your site to allow easy indexing by search engine spiders down to individual category and product level. This means all the visible information such as page titles, headers, image names, links and body copy.
Relevance means focusing these elements so that all they are all heading in a similar direction, reinforcing and developing central concepts (keywords) in an elegant, organic fashion.
Popularity is fundamentally about the number and importance of organic links to your site: the greater the link popularity, the higher your results. See Inbound Links, above.
Measurement is the ongoing process of monitoring how you site performs: not just the site as a whole, but individual categories, products and especially those lucrative generic search terms.
Indexability and relevance are cornerstone technical and creative tasks: popularity is partly about which directories list your site and partly about providing engaging, informative content that other sites will link to voluntarily. Measurement is delivered by a powerful suite of reporting tools which enable you to track which search engines and terms generate visitors and sales.
Contact us to see how we can increase the traffic to your site and make it more visible to the cybersurfing masses.
Introduction to Services
